Written by: Sam Santiago
We’ve always ridden hard for Motörhead, and when Lemmy Kilmister passed, it felt like rock lost one of its last real ones. The man, the voice, the attitude. You don’t replace that. Who would even dare try?
But somehow, that spirit keeps showing up in unexpected ways.
This time, it’s not a reissue or a tribute show. It’s something you can actually crack open.
Motörhead has teamed up with BevNomad to launch a brand new collectible beer series, and yeah, this one got our attention real quick...and we're very thirsty.
Check out the full press release below:
It’s back and better than ever. BevNomad today announced the revival launch of Road Crew, a new beer collaboration created with Motörhead, one of the most influential rock bands of all time. The partnership will feature limited-edition collectible cans released quarterly, offering fans a chance to grab these special pieces featuring the band’s iconic artwork as part of an ongoing series designed for collectors, fans, and beer enthusiasts.
The series blends Motörhead’s unmistakable style with a collector-first format rarely seen in the category, bringing together a fierce, noble beer with a set of legendary Motörhead artwork.
“Motörhead has always stood for authenticity, power, and doing things loud,” said Steve Kwapil, CEO of BevNomad. “This album art-inspired beer series captures that same spirit, giving fans something they can crack open today and collect for years to come.”
“This collaboration is a tribute to Motörhead’s legacy and the fans who keep it alive,” said Motörhead’s manager, Todd Singerman. “Lemmy was always fiercely involved in the art behind the band, insisting that it carried the power of the music every step of the way. Being able to see icons like the War-Pig literally in the hands of the band’s loyal fans is well worth raising a toast to.”
BevNomad will start with Ace of Spades for Release #1 and The World Is Yours for Release #2. Both cans are set to release in March, with a launch event at the legendary Rainbow Bar and Grill in West Hollywood, Los Angeles. BevNomad will continue to carefully select and release collectible cans throughout 2026 and beyond.
Each Road Crew release will feature historical relevance and include a custom Spotify playlist containing relevant Motörhead songs, covers by other artists as tribute, and even podcasts exploring the band’s history.
Motörhead Road Crew beer will be available in select markets, with significant opportunities for growth as BevNomad expands its distribution footprint throughout the U.S.
Ready to crack open a can of Motörhead Road Crew? If you’re a Motörhead fan, ask your local retailer to bring it in. If you’re a retailer looking to offer the brand on your shelves or at your bar, tell your wholesaler to reach out to BevNomad.
We're sure to try one of these bad boys and blast some Motorhead out of our home stereo while doing it. Cheers!